One of my client’s has been working on the Danish market for a while. Because nobody in the company speaks Danish updating the Danish webshop was rather challenging. It is also difficult to target the market with keywords without knowing the language or competitors. It is difficult doing export marketing without market knowledge.
A local account manager
Two months ago a Danish account manager was hired. She started improving the website right away. Last week we started to add new keywords and writing Danish Adwords ads. I am looking forward to see how the Danish campaign will improve. Already I feel that we are making a difference in 2 of the 5 product groups we have been looking to improve. In about a week I feel we shall be ready to finish the work that needs to be done on the campaigns and the website and I am excitedly looking forward to the results.